Why Pricing?

Why does pricing matter?

Defining the right price is hard in any industry, but especially in competitive industries like the creative fields. Not knowing how to price a product can create anxiety and uncertainty. Creatives want to stay competitive in the market to avoid becoming a shooting star. More than that, it can be difficult to define a fair compensation as a professional in your field.

You may have noticed that your calendar is fully booked, yet you’re still struggling to pay yourself a fair salary. Perhaps you keep second guessing the value of your offering or struggle with imposter syndrome. We also know that there is a real threat of losing customers if you raise prices. However, we dream of creative industries with fair compensation, not forgetting simple and smart pricing decisions.

It's all about defining the right price

The Price Profiler Program suits you if you’re looking for new perspectives into pricing or if you’re uncertain of your prices or directly copying your competitors’ prices. Through the 5-step program, you will learn that defining the right price can be learned and simple with the right tools.

Right pricing decisions are important for uncovering how to grow your small business. With the right price, you can get peace of mind knowing that your business can see sustainable growth. You can feel confident in your own offering and pricing. With a clear pricing strategy, you can continue your meaningful work and maintain a balanced life.