Services to guide your pricing decisions

The Price Profiling Program is dedicated to supporting creative professionals in pricing their products right. Join the community for free to access insights into pricing or become a premium member to access bespoke coaching and sparring. 

We also offer compact and inspirational speeches lasting under an hour, or 1-1,5 hour introductions to specific pricing topics. Typical events where we have been invited to speak are company kick-offs, sales team inspirational events or industry inspirational days.

What kind of topics could we uncover? These sessions could dive deeper into topics like:

• Learning how pricing can become a powerful tool for driving sales and customer satisfaction
• Understanding how customer loyalty and value can be maintained even when prices are increased
• How do inflation and global crises shape buyer behavior? Gain insights into price perceptions and how to stay ahead in a rapidly changing environment
• Discovering how customers make decisions and evaluate options, so you can influence their purchase choices
• Learning how customers use price as a signal of quality and reliability, and how you can leverage this understanding to optimize your pricing strategy

Want a compact half-day of knowledge on a specific topic? Workshops are designed to provide practical, actionable insights that you can immediately apply to your pricing strategy.

In our workshops, we work hands-on with pricing, marketing, sales, or finance teams, focusing on specific pricing topics. Each workshop includes an inspirational introduction to the topic, facilitation, and all the tools and materials needed for a productive session. Here are some of our workshop topics:

• New Product Pricing: Discover how to set the perfect price point that maximizes market entry success and profitability
• Capture the Full Value: Gain insights into what drives customer perception and how to leverage it for better pricing
• Testing Pricing Models: Explore methods for testing different pricing models and find the optimal model for your target audience
• Price Optimization: Understand how to adjust your pricing to find the sweet spot that maximizes profit without sacrificing customer satisfaction
• Irresistible Pricing: Discover the secrets to making your prices so attractive that buyers can’t resist. Learn the psychological triggers and strategies that turn potential buyers into loyal customers