Price Profiler Blog

Pricing is more than just numbers—it's a key driver of success in today's dynamic market. Here, you'll find insights into buyer psychology, global trends, and practical tips to refine your pricing. Join us to unlock the secrets of pricing and elevate your business.  

How Emotions Impact Our Buying Behavior buyer tactic consumer behavior emotions price psychology Nov 27, 2024

Do our emotions guide our decision-making? Economic theorists have debated this question....

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It’s Good Value for My Money: Why Buyers Aren’t Only Interested in Low Prices buyer tactic cheap price high price price psychology value based pricing Oct 18, 2024

A common misconception in pricing is that buyers are really that fixated on prices to begin with....

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That’s TMI! Information overload may be overwhelming your customers buyer tactic price development price psychology psychology of pricing Oct 08, 2024

We often assume that the more information about products and their features is available the...

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All About Discounts: The Good, the Bad, and the Tactics buyer tactic cheap price price decrease price psychology price testing Sep 04, 2024

We all love sales. OK, maybe we don’t ALL love them, but we all have made a discounted...

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How Thinking, Fast and Slow Will Help You Make Better Pricing Decisions buyer tactic price psychology psychology of pricing Aug 14, 2024

Imagine a regular morning in your life. Like clockwork, you wake up, brush your teeth, get...

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Avoid these pricing traps at times of recession cheap price high price price decrease price development price increase price psychology Jul 18, 2024

Sales become harder with more time spent contacting and negotiating contracts. Contracts become...

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How can I make the price look cheaper in the eyes of a buyer? cheap price ebbinghouse illusion price anchoring price psychology reference price May 10, 2024

Pricing is not always as straight forward as sticking a “.99” to the end of the...

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