Price Profiler Blog

Pricing is more than just numbers—it's a key driver of success in today's dynamic market. Here, you'll find insights into buyer psychology, global trends, and practical tips to refine your pricing. Join us to unlock the secrets of pricing and elevate your business.  

It’s Not Just a Numbers Game! How Consumers Process Prices consumer behavior high price low price pricing psychology Jan 31, 2025

 For creatives, pricing is not just a number. Understanding how people perceive numbers and process ...

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Debunking Three Common Pricing Myths consumer behavior pricing myths pricing psychology Jan 10, 2025

Pricing is one of the most crucial elements of running a small business, especially in creative indu...

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Guggenheim: Pricing to Meet the Needs of Different Customer Groups price decrease price development price increase pricing cases pricing models pricing psychology Dec 16, 2024

How do you make prices accessible, while still maintaining a self-reliant and resilient business? In...

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How Emotions Impact Our Buying Behavior buyer tactic consumer behavior emotions price psychology Nov 27, 2024

Do our emotions guide our decision-making? Economic theorists have debated this question. Classical ...

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Price Products and Services in Creative Industries Like They’re Fine Wines high price price increase pricing cases psychology of pricing value based pricing Nov 17, 2024

When we think about wine and creative industries, we might not organically think that these fields h...

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It’s Good Value for My Money: Why Buyers Aren’t Only Interested in Low Prices buyer tactic cheap price high price price psychology value based pricing Oct 18, 2024

A common misconception in pricing is that buyers are really that fixated on prices to begin with. It...

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That’s TMI! Information overload may be overwhelming your customers buyer tactic price development price psychology psychology of pricing Oct 08, 2024

We often assume that the more information about products and their features is available the better....

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All About Discounts: The Good, the Bad, and the Tactics buyer tactic cheap price price decrease price psychology price testing Sep 04, 2024

We all love sales. OK, maybe we don’t ALL love them, but we all have made a discounted purchase. But...

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How Thinking, Fast and Slow Will Help You Make Better Pricing Decisions buyer tactic price psychology psychology of pricing Aug 14, 2024

Imagine a regular morning in your life. Like clockwork, you wake up, brush your teeth, get dressed, ...

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Avoid these pricing traps at times of recession cheap price high price price decrease price development price increase price psychology Jul 18, 2024

Sales become harder with more time spent contacting and negotiating contracts. Contracts become hard...

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Three Points to Raising Prices Without Losing Customers buyer tactic high price price development price increase psychology of pricing Jun 18, 2024

Many businesses are afraid to raise their prices because they fear losing customers.  

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