Price Profiler Blog

Pricing is more than just numbers—it's a key driver of success in today's dynamic market. Here, you'll find insights into buyer psychology, global trends, and practical tips to refine your pricing. Join us to unlock the secrets of pricing and elevate your business.  

It’s Not Just a Numbers Game! How Consumers Process Prices consumer behavior high price low price pricing psychology Jan 31, 2025

 For creatives, pricing is not just a number. Understanding how people perceive numbers and process ...

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Price Products and Services in Creative Industries Like They’re Fine Wines high price price increase pricing cases psychology of pricing value based pricing Nov 17, 2024

When we think about wine and creative industries, we might not organically think that these fields h...

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It’s Good Value for My Money: Why Buyers Aren’t Only Interested in Low Prices buyer tactic cheap price high price price psychology value based pricing Oct 18, 2024

A common misconception in pricing is that buyers are really that fixated on prices to begin with. It...

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Avoid these pricing traps at times of recession cheap price high price price decrease price development price increase price psychology Jul 18, 2024

Sales become harder with more time spent contacting and negotiating contracts. Contracts become hard...

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Three Points to Raising Prices Without Losing Customers buyer tactic high price price development price increase psychology of pricing Jun 18, 2024

Many businesses are afraid to raise their prices because they fear losing customers.  

We all can a...

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Most New Product Launches Fail Because of Wrong Prices cheap price high price new product development price development price testing psychology of pricing May 21, 2024

Research has found that approximately 75% of product launches fail. While there isn’t agreement on t...

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