Price Profiler Blog

Pricing is more than just numbers—it's a key driver of success in today's dynamic market. Here, you'll find insights into buyer psychology, global trends, and practical tips to refine your pricing. Join us to unlock the secrets of pricing and elevate your business.  

It’s Good Value for My Money: Why Buyers Aren’t Only Interested in Low Prices buyer tactic cheap price high price price psychology value based pricing Oct 18, 2024

A common misconception in pricing is that buyers are really that fixated on prices to begin with. It...

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All About Discounts: The Good, the Bad, and the Tactics buyer tactic cheap price price decrease price psychology price testing Sep 04, 2024

We all love sales. OK, maybe we don’t ALL love them, but we all have made a discounted purchase. But...

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Avoid these pricing traps at times of recession cheap price high price price decrease price development price increase price psychology Jul 18, 2024

Sales become harder with more time spent contacting and negotiating contracts. Contracts become hard...

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Most New Product Launches Fail Because of Wrong Prices cheap price high price new product development price development price testing psychology of pricing May 21, 2024

Research has found that approximately 75% of product launches fail. While there isn’t agreement on t...

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How can I make the price look cheaper in the eyes of a buyer? cheap price ebbinghouse illusion price anchoring price psychology reference price May 10, 2024

Pricing is not always as straight forward as sticking a “.99” to the end of the price. Like fine art...

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