ABOUT THE FOUNDER

Outi Somervuori

Is an experienced pricing professional with an expansive career in both academia and industry. Her career has specialized in the psychology of pricing, that is, how buyers form price perceptions and react to prices. Some of the experiences that she has been fortunate to have include:

• PhD in the psychology of pricing from Aalto University
• Academic Researcher at Aalto University and Stanford University
• Pricing Manager in the service industry
• Founder of a SaaS startup
• Pricing Researcher and Consultant, e.g. in the consumer sector (FMCG, electronics, consumer services)

Outi’s experience as an entrepreneur has helped her recognize that pricing is especially difficult in highly competitive and individual products and services, such as those in the creative industries. However, she has a strong belief that pricing can be made simple with the right tools and strategies.

That’s why she started Price Profiler, to help creative professionals feel confident and valued through the right pricing.